Lamborghini 2026, the great unveiling
TORONTO – My grandsons would have loved it. If truth be told, I was not immune to the impact: black elegance everywhere, from uniforms of Security outside, to servers indoors, to the dress of entertainers setting the mood, to covers on the “product” itself, everything was geared to establishing mystery and stimulating the excitement stemming from great expectations.
Everyone knew what was coming – otherwise we would not have been there. And, what an experience! I thought almost immediately of Persephone being released by her captor Hades to grace the earthly host with the beauties and fragrances only Spring can bestow on mere mortals.
“It has been a morose winter”, said the head of Lamborghini Canada, Andrea Cavedagni, “we wanted to tell our fans, followers and clientele that we’re back!” He did not have to add that the stellar quality of Italian style, design technology – its sports car spirit – as standard equipment was back. This had to be a relatively easy outing for the Consul General Luca Zelioli whose long list of duties include fronting for the “Made in Italy” brand products.
Hold on, I cautioned myself. There must be a cost for the tantalizing privilege of the association with excellence that few can hold in their grasp. Not really, according to Andrea Cavedagni. Generally, the resale value of the Lambo (that sounds so pedestrian for a product that screams nobility and exclusivity) exceeds the initial investment.
I wondered aloud “how much”, as I surveyed the youngish, Middle Eastern and Asiatic crowd – the future of tomorrow’s marketplace, said the political experience in me. Andrea Cavedagni, noting the colour of my hair, did not skip a beat: less when you buy than when you take delivery. The Lamborghini has a niche market which prizes detail, precision, uniqueness and methodical preparation of every vehicle. There are only “about 130” premium experiences produced for the clientele at the two franchises dedicated to serving the GTA – one in Maple, the other in downtown Toronto.
Think about each of those vehicles as a non-depreciating investment… almost. There is of course the “carrying and operating cost” of enjoyment… (I caught myself again – sounds like the mortgage on my house and the attendant maintenance costs. After doing some mental math, I admitted that the Lamborghini is actually much less expensive. Now I may have to reorganize my last Will and Statement. Happily, I do not live in downtown Toronto so I can experience the ecstasy of being wedded to Lamborghini’s creations.
Here below are a photogallery and a videogallery from the Lamborghini event held in Maple on March 25th (pics and videos: Corriere Canadese)
